Brands that last,
without the agency price.
Freelance brand designer in Ghent. Brand identities from €550, delivered in days, not months.
Scroll to watch the reel
Arnaud Boone · Unpeel Design · Ghent, BE
Brand identity, motion, packaging and web.
Every layer tells
a story.
Hi, I'm Arnaud, a freelance brand designer based in Ghent. I craft thoughtful identities and websites for ambitious brands that want to stand out and feel like something.
Selected works
Make them feel playful
What I Do
My Services
- Positioning
- Naming
- Brand Voice
- Brand Guidelines
- Logo
- Colours & Typography
- Visual System
- Rebranding
- Websites
- Landing Pages
- Webshops
- Labels
- Boxes
- Product Packaging
- Product Videos
- Campaign Videos
- Ad Videos
- Social Video
Some kind words
"We wouden iets moderns en betrouwbaar. Arnaud heeft dat precies geleverd. De nieuwe identiteit voelt volledig als wij. Clean, professioneel en consistent op elk vlak."
"Arnaud understood the vision from day one. The brand system he built, the palette, the packaging, the whole feeling, communicates exactly what Melabody stands for. Thoughtful work."
"We needed something bold and playful without losing credibility. Arnaud nailed it. The identity is fun, strong, and works across everything, print, digital, in-store."
"From the first strategy call to the final delivery, the process was clear and collaborative. The result is an identity that actually tells our story, not just a logo."
"Tijdloos was de briefing. Arnaud heeft iets afgeleverd dat verheven, doordacht en gebouwd om te blijven aanvoelt. Exact de juiste toon voor een luxe boetiek."
"Samenwerken met Arnaud voelde moeiteloos van begin tot einde. Hij begrijpt creatieve mensen. De identiteit die hij voor me heeft gebouwd is eerlijk, een beetje onverwacht, en volledig juist."
Packages
Pick your starting point.
Studio-level brand identity, without the agency overhead. A fixed scope and a price you know upfront, from €550.
Startup
A strong, distinctive logo and the essentials to launch. No big budget needed.
What you get
- ✓2 logo routes → 1 finalised (primary + horizontal + icon)
- ✓Colour palette (3–4) + typography (2 fonts)
- ✓All file formats: PNG, SVG, PDF
- ✓Realistic mockups
- ✓Mini brand card (1 A4)
- –Brand strategy & moodboard
- –Brand guidelines document
- –Social media kit
- –Website, motion & packaging
Studio
A complete, strategy-led identity your whole brand can run on.
Everything in Startup, plus
- ✓Strategy call + brand strategy document
- ✓Moodboard to lock the visual direction first
- ✓3 logo routes → full logo system (+ submark)
- ✓Extended palette (5–6) + type system
- ✓Brand guidelines (±15 pages)
- ✓Social media kit with 5 templates
- ✓Realistic mockups
- –Website design
- –Motion / animation
- –Packaging
Full Brand
Everything, end to end: identity, motion, web and packaging.
Everything in Studio, plus
- ✓1h brand workshop + competitor analysis
- ✓2 full visual directions to choose from
- ✓Extended guidelines (±30 pages) + PDF presentation
- ✓Animated logo / brand intro (5–10 sec)
- ✓Homepage web design (Figma, handoff-ready)
- ✓1 packaging / print item + full social kit
- ✓Priority scheduling
*Unlimited refinements within the chosen visual direction.
How it works
From brief to brand, without the back-and-forth.
Pick a package & brief me
Choose the package that fits and fill in a short brief. It takes a few minutes, no meetings required to start.
A deposit to start
A simple upfront deposit locks your spot in the planning and kicks off the work. Clear price, no surprises.
Delivered & refined
You receive your brand in days or weeks, then we refine it until you're genuinely happy.
Something else in mind?
design.arnaudboone@gmail.comThe packages above are for branding. For AI video, web design, packaging or anything custom, just send me a message and I'll put together a tailored quote. I reply within 24 hours.
