Branding
Smashed
Designing a playful take on modern street food
A fresh visual world built around bold flavour, good vibes and a welcoming personality.
Smashed is a young smashed-burger concept made for today's city crowd, mixing bold flavour, good vibes and plenty of vegan options. I unpeeled the brand to its core — flavour, inclusivity and a modern, sustainable mindset — and translated it into a playful identity that fits students and young professionals looking for a quick but quality bite. The result is a fresh visual world with a soft, friendly logo and a custom mascot that brings the brand's character to life, creating an identity that feels welcoming, energetic and full of personality.
All images are high-quality photographic mockups.
