Aaron Blommaert

Unfiltered. Bold. A little upside down. Aaron Blommaert's identity captures the essence of who he is, real, raw, and endlessly curious. As an artist, he doesn't just perform; he questions, flips perspectives, and invites people to see the world through his eyes. We built a visual world that mirrors that mindset: a space where colour collides with emotion, where imperfection becomes character, and where chaos feels intentional. The design language is energetic and human, slightly off-balance, never too polished, and always in motion. This brand isn't about creating a persona; it's about revealing one.

Images generated with AI.

The brief

Aaron Blommaert is an artist based in Ghent who performs, questions and flips perspectives rather than simply presenting finished work. He needed an identity that could follow him across stage, screen and social media without flattening that energy into a neat logo. The ask was a brand identity, motion design and a website that feel like him on a good day: real, raw and endlessly curious.

The approach

The starting point was a simple observation: this brand is not about creating a persona, it is about revealing one. Instead of a fixed mark and a rigid grid, the identity is built as a visual world with rules loose enough to stay alive. Colour is allowed to collide with emotion, compositions sit slightly off-balance, and imperfection is treated as character rather than error. Motion is part of the system from the first sketch, because an identity for a performer has to move. The imagery for this project was generated with AI under creative direction, which kept the look consistent across formats while leaving room for the unexpected.

What was delivered

• Brand identity: logo, colour world and typography built for an off-balance, energetic layout language
• Motion design: animated identity elements for video, stories and live use
• Web design: a website that carries the same restless energy on screen
• Imagery direction: AI-generated visuals art-directed to the brand

The result

The outcome is an identity that stays in motion and never feels too polished, exactly the point for an artist who refuses to sit still. It gives Aaron one coherent visual language for everything he puts out, from a reel to a show poster, and it is live on his own website, linked above. Unfiltered by nature, upside down by choice.