Tuinen Arnaud

For Tuinen Arnaud, a new visual identity was developed that better reflects the craftsmanship and quality of the business. The goal was to create a modern, clean and trustworthy aesthetic that aligns with the company's work, garden design, maintenance and terracing. The branding takes a minimalist approach with a clear wordmark, a subtle line symbolising structure and stability, and a simple tree icon referencing nature and garden architecture. The deep green tone and generous use of white space create a calm and professional appearance. The result is a timeless brand that looks modern, radiates trust, and perfectly aligns with the core values of Tuinen Arnaud: modern, clean, trustworthy and detail-oriented.

The brief

Tuinen Arnaud is a professional garden company in Sint-Martens-Latem working on garden design, maintenance and terracing. The existing look no longer reflected the craftsmanship and quality of the work, so the brief was a new visual identity and a website that would make the business look as modern, clean and trustworthy as it is in practice, and that would hold up on a van, a business card and a phone screen alike.

The approach

A garden company sells trust and precision, so the identity takes a deliberately minimalist route. A clear wordmark does most of the work. A subtle line beneath it symbolises structure and stability, and a simple tree icon references nature and garden architecture without turning into a cartoon. The deep green tone and generous white space create a calm, professional appearance that feels at home next to real plants and stone. The website follows the same logic: clear services, real project imagery and a direct way to get in touch, with nothing in between.

What was delivered

• Brand identity: wordmark, line and tree icon, colour palette and typography
• Brand guidelines for vehicles, workwear, print and digital
• Web design: a clean, mobile-first website presenting the services and the work
• Application design shown across van, cards and site signage

The result

The result is a timeless brand that looks modern, radiates trust and matches the core values of Tuinen Arnaud: modern, clean, trustworthy and detail-oriented. The website is live, linked above, and the identity is now the first thing a potential client sees, before a single plant goes in the ground.