Find your package.

Extra revision rounds are possible and are charged separately at a fixed hourly rate. This is always communicated upfront, no surprises afterwards.

Startup gives you a strong logo and the core visual elements. Studio goes further: it begins with a strategy session, builds a complete brand system, and delivers a guidelines document that you, or anyone else, can work from consistently. If you want to build a serious brand, Studio is the minimum starting point.

Yes, that's possible. The Startup investment is credited if you upgrade later. I'll always advise honestly whether it makes more sense to start directly with Studio, sometimes that's the smarter choice in the long run.

Every project starts with a 50% deposit before kick-off. The remaining 50% is invoiced at final delivery. Payment term: 14 days.

Yes. With all packages you receive the editable source files (AI, PDF) alongside the export formats. You are the full owner of your brand after delivery.

Most brand identity projects run between 2 and 4 weeks from kick-off to final delivery. A focused logo and guidelines package can be completed in 2 weeks. A full brand system including motion design and web design takes 4 to 6 weeks. Every project starts with a clear timeline so you always know where we are.

Brand identity projects vary in scope and investment. At Unpeel, projects start from around €1.000 for a focused logo and brand foundation. A full brand system, including strategy, guidelines, motion and web, typically sits between €1.000 and €3.000+. Every project receives a clear, itemised quote upfront. No hidden costs, no surprises.

A logo is a single mark. A brand identity is the full visual and verbal system around it, typography, colour, tone of voice, imagery style and usage guidelines. The logo is one piece; the identity is what makes your brand recognisable and consistent everywhere it appears.

Earlier than most founders think. A strong identity from the start sets the tone for everything, your website, your pitch deck, your packaging, your social presence. Getting it right early means you build on a solid foundation instead of retrofitting credibility later. That said, a focused logo package can be a smart starting point if budget is tight.

All brand files in every format you need (AI, PDF, PNG, SVG), a brand guidelines document, and support for applying the identity to print, web, social and packaging.

Unpeel works with startups, restaurants and hospitality businesses, product-based brands, hotels, artists and creative founders, both new brands and rebrands. The common thread is founders and businesses who want design that is honest, strategic and built to last. If you are building something from scratch or feel your current identity no longer reflects where you are going, we are probably a good fit.

Yes. I work remotely with clients across Europe. Everything happens over video call and shared tools. Location is never a barrier.

Clarity, consistency and character. A strong identity knows what it stands for, looks the same everywhere, and has a distinct personality that people recognise and remember. It starts with strategy, understanding your purpose, your audience and your positioning, and ends with a visual system that expresses all of that without explanation.