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Branding · Packaging Design

STELLAR SECRETS

Making the universe feel within reach.

ClientSTELLAR SECRETS LocationGhent, Belgium Year2025
ServicesBrand Identity Packaging Design
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Stellar Secrets brand identity and packaging design by Unpeel Design
A visual journey that turns the mystery of space into something tangible and human.

Stellar Secrets is a visual journey that turns the mystery of space into something tangible and human. The book unfolds across three expanding chapters, each physically larger than the last, mirroring the universe's own growth from the familiar to the infinite. Every page blends imagery with clear explanations to make the impossible feel within reach, while still reminding us that the cosmos will always remain partly unknowable. It is both a study and an experience, a way to see the universe and to understand just how little we can truly grasp.

All images are taken in a photo studio.

The brief

Stellar Secrets is a book design project about space, built to make the universe feel within reach. The challenge was editorial and physical at once: how do you give a reader a sense of cosmic scale on paper, and how do you explain the impossible clearly without pretending the cosmos is fully knowable? The project covers the identity, the editorial design and the packaging of the book.

The approach

The core idea is growth. The book unfolds across three chapters, each physically larger than the last, mirroring the universe's own expansion from the familiar to the infinite. The reader literally holds more as the subject gets bigger. Every spread pairs imagery with clear explanation so the content stays understandable, while the design keeps reminding you that part of the subject will always stay out of reach. The identity and packaging follow the same logic, so the object feels like one continuous journey from cover to final page. All photography of the finished book was shot in a photo studio.

What was delivered

  • Editorial design: structure, typography and layout across three expanding chapters
  • Visual identity for the title, carried through cover, spine and interior
  • Packaging design that frames the three-part format as one object
  • Studio photography of the finished book for presentation

The result

The finished book is both a study and an experience: a way to see the universe and to understand how little of it we can truly grasp. For me it is a reference piece for how physical format can carry an idea, not just contain it, something I bring into packaging and print work for clients.

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